The ratio stands for the ratio of herb to menstrum. Menstrum is the liquid medium that the herb is soaked in to extract the medicinal properties from such as alcohol, water or oil.

The easiest way to understand the strength of the tincture is by understanding this ratio. The most common ratios of tinctures are 1:4 and 1:5. The first number signifies the number of grams and the second number signifies how many millilitres. So in the case of 1:5, 5 ml of tincture is equal to 1 gram of herb.

Things get a bit more complicated with formulae that contain multiple herbs. This is why we also list the individual amount of each herb in milligrams on the label, allowing you to make your calculations.

Understanding these ratios makes it easy to adjust dosing, should you need to. We list the recommended dosing for the average person, but every individual is different. We always recommend consulting a herbalist or health care practitioner if you think you might require an adjusted dose.

We use pure grain alcohol in the making of our tinctures.

There are so many reasons why we prefer alcohol extracts to other liquid mediums. Alcohol extracts the medicinal qualities of the herbs better then other liquids, resulting in more potent medicine. Being alcohol-based also makes our tinctures extremely fast-acting. The medicinal properties of the plants are absorbed directly into the bloodstream, so absorption starts the moment you taste it. Alcohol is also a natural preservative. This means our tinctures have no artificial preservatives and have a long shelf of 6-10 years!

All of our products are shelf-stable after opening. Our tinctures contain 50% alcohol which acts as a natural preservative and allows for a long shelf life of 6-10 years. Each product has will an expiry on the bottle specific to that product and when it was made.

Our ointments and topicals have a shelf life of three years when properly stored at room temperature. Ointments can become unstable if exposed to high temperatures.  Keep the product clean by using a clean swab or finger for each application (no double-dipping!).

Master Formulae products are all-natural and may contain some herbal sediment or cloudyness. Sediment is completely normal and does not affect the efficacy of the product! Give the bottle a good shake and continue to use as recommended.

Master Formulae products may vary in colour from batch to batch. The cause of the colour variation is due to the herb used in the product. The herb’s natural colour may vary due to factors such as the time of year it was harvested, the geographical region where it was grown, and/or the life stage the herb. The difference in colour does not negatively impact the efficacy of the product as the correct amount of medicinal ingredients is always used in the manufacturing process.

Many of our Master Formulae products can be used on an ongoing basis but it really depends on the individual botanicals. Be sure to check the bottle for dosing and any duration of use warnings. Products meant for short term use only will indicate their duration of use limits on the label. Many herbs however take time to accumulate in the body and you’ll begin to see better results with time.

Herbal medicine is very safe for both children and pets. We do not advise you to treat yourself, your children or pets without consulting a herbal or health care practitioner first. Children and pets are more sensitive to many herbs and will require adjusted dosing. Some herbs are not suitable or safe for pregnant women, pets and children.

Because the organ systems of animals work slightly different than human systems our sister companies NaturPet and Dr. Maggie have pet approved herbal and natural medicines specifically made for them.

The Source

We select herbs that are harvested at the proper stage of growth to arrive fresh and vital. Some herb parts, such as flowers, leaves and buds must be processed in a fresh form to retain their full medicinal characteristics. Other herb parts, such as roots, barks, seeds and gums, are brought in dry in order to fully impart their medicinal properties. Our quality control department carefully inspects every shipment of herbs upon arrival. In some cases thin layer chromatography is used to ensure authenticity and quality of the herbs.


Many of our herbs are ground in a hammer mill. In order to protect the active constituents of the herbs, great care is taken to control the temperature at which the herbs are exposed in the hammer mill to ensure we retain the full nutritional and medicinal properties of the herbs.


The original founders of Master Formulae worked closely with Dr. Christopher, Naturopathic doctor and Master Herbalist, 40 years ago. Since then we’ve continued to work closely with Master Herbalists to perfect each formulation and keep them current with the latest research and processes in our laboratory. Many of our products were produced as a result of requests directly from health care professionals. We are committed to continuing to innovate and offer the highest quality and up to date products to our customers.

If you can stand the taste, the best way to take a tincture is to let it sit under your tongue for as long as you can stand (5 seconds-60 seconds) to allow the medicinal properties to start the absorption process. This will help the product to work faster and more of the medicinal properties of the product will be absorbed, making it more effective.

If the taste is a concern for you we recommend diluting it with water or juice and swishing it back as fast as you can!

Tinctures have many benefits that capsules don’t have. Tinctures are highly bioavailable to the body and offer a more potent concentration of medicinal properties than dried herbs or capsules. Our tinctures are alcohol-based, making them extremely fast-acting. The medicinal properties of the plants are absorbed directly into the bloodstream, so absorption starts the moment you taste it. Alcohol is also a natural preservative. This means our tinctures have no artificial preservatives and have a long shelf of 6-10 years! Tinctures also make it easy to adjust your dosage to suit your individual needs.

We would love to welcome you as a retailer. We sell both direct to retailers as well as through many distributors. Please fill out our web form and one of our Master Formulae sales representatives will contact you.

Yes, we are always interested in working with new distributors. Please fill out our web form and we’ll be in touch shortly!

Our Blog

Read more on Top 5 Herbs to fight inflammation

Top 5 Herbs to fight inflammation

Top 5 Anti-inflammatory Herbs  Inflammation is a growing problem for many people, and it plays a significant role in many common but serious diseases today. These include cancer, asthma, heart disease, arthritis, psoriasis, depression, and Alzheimer's. Even if you’re not…

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Rose Hips

Rose hips (Rosa Canina) are naturally anti-inflammatory, making them effective for people suffering from arthritis, a sprained ankle, backache, for athletes who experience muscle soreness or even help soothe a headache! They are a potent source of Vitamin C (4571 mg/100g!) making them a great immune booster and antioxidant. Antioxidants protect the body against free radical damage to cells, which left unchecked can result in illnesses such as cancer, dementia and heart disease.

Helps With:



Nature’s Anti-inflammatory


Valerian is one of the most relaxing herbs in herbal medicine. It can help you to reduce tension, anxiety and overexcitability. This quality makes it great as a natural sleep aid. Less well known is valerian’s use as a muscle relaxant, soothing tense muscles, cramping and pain associated with tension such as migraines.

Helps With:



Valeriana Blend


Ashwagandha is a very interesting and useful herb for many people today. It helps to restore health by reducing stress and mental fatigue (who couldn’t use a bit of that?). While reducing stress it improves focus, energy, memory and stamina. If you’re sick or injured it can also help you to recover faster. These well-rounded benefits make it great for the elderly, athletes, high performers, growing children and most especially, Moms!

Helps With:




Panax Ginseng

Ginseng is a sort of crowd-pleaser, in that it improves overall wellbeing. It is used to improve mental and physical stamina and performance as well as promotes longevity. Panax Ginseng increases both metabolism and the growth of healthy cells, which can even result in more muscle mass. You’ll also be more resistant to stresses including both physical, mental and environmental. In women, it can boost estrogen while in men it can help to boost libido and fertility. 

Helps With:

Memory & Focus



Black Cohosh

Black Cohosh is known primarily for its role in supporting women with menopausal symptoms. It can also help younger women dealing with menstrual pain, as it has powerful anti-spasmodic and analgesic effects, as well as stimulates estrogen. Lesser known is its role in providing relief for muscle and nerve tension or pain as well as providing relief for rheumatoid illnesses such as arthritis.

Helps With:

Women’s Hormonal Health


Black Cohosh


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"My doctor in Vancouver recommended your VALERIAN. It worked and we can now get a peaceful night’s sleep. Thank you"
"The Ginseng tincture is great. The most noticeable was when I had been up and down with three ill children. In the morning I had to teach lessons. Lack of sleep makes me very grumpy and short with the children. I took a squirt of the Ginseng. I had energy and forgot that I wasn’t well rested. I was also patient with the children. I take it now whenever I need a little extra boost of energy. It hasn’t let me down yet."
"I have bypassed many colds and flu by using BLAST. I just take a dropper full of BLAST as soon as symptoms, such as sneezing, sinus congestion or a frog in the throat, appear. Many friends and family have also found the same results…I’m grateful for this powerful product! Thanks Master Formulae"
"I have been using Master Formulae’s Black Ointment for several months with great results"
"I wish to commend you and your products. I can’t say enough about your tinctures. They are easy to take and have no side effects. Your Black Ointment (and physio repair) is also Tremendous. Keep up the products. Thank you"
"I have recently discovered your wonderful products. Over the last six months, I have seen total remission of psoriasis, eczema, my own bronchitis (without penicillin!), and several other chronic conditions. All have been helped or cured solely by the use of your herbs, even after years of doctor’s care and prescriptions"